RoundUp.org is a fintech platform, and approved financial partner of Visa/Mastercard, that enables automatic micro-donations by rounding up everyday purchases to generate recurring revenue for nonprofit organizations.
This approach represents a new category of donation technology within the broader nonprofit tech ecosystem.
“Every purchase our company makes helps support a nonprofit we care about.”
With RoundUp.org, companies can link a small business or corporate credit card to a nonprofit they support. Once linked, every purchase made with that card is automatically rounded up to the next dollar, and the spare change becomes a donation to the nonprofit. <!--more-->
It’s a simple idea, but one that is part of a growing wave of donation technology and nonprofit tech innovation that is transforming how organizations receive support.
Instead of relying solely on large one-time donations, nonprofits can now benefit from recurring micro-donations generated through everyday spending.
Using RoundUp.org is straightforward:
For example:
A $24.62 purchase becomes $25.00, and the $0.38 difference is donated.
Across dozens or hundreds of purchases each month, these small contributions add up to meaningful support.
Most businesses contribute around $30 per month, but the value goes far beyond the dollar amount.
Companies increasingly recognize that values matter—both internally and externally.
Employees want to work for organizations that contribute positively to society. Customers want to support businesses that care about their communities.
By linking a corporate card through RoundUp.org, businesses can honestly say:
“Every purchase our company makes helps support a nonprofit we care about.”
That message resonates with employees, customers, and stakeholders alike.
It’s a small operational change that sends a powerful signal about what a company stands for.
Individual donors give hundreds of billions of dollars to nonprofits each year in the United States. However, the vast majority of those gifts are one-time donations rather than recurring contributions.
Recurring giving provides nonprofits with something they value enormously: predictable revenue.
By turning everyday spending into small recurring donations, round-up technology helps nonprofits build a more stable financial foundation.
This approach represents an emerging category of nonprofit technology designed to create sustainable giving models rather than relying only on periodic fundraising campaigns.
RoundUp.org works particularly well for:
Any organization that uses a business credit card can easily participate.
Because the contributions are small and distributed across many transactions, this form of giving typically does not require budget approval or a formal donation program.
It simply integrates charitable giving into the normal flow of business spending.
Businesses can choose any nonprofit they want to support.
Many companies link their cards to organizations connected to:
By connecting everyday business spending to these causes, companies create a consistent stream of support that nonprofits can rely on.
Setting up RoundUp.org is quick and simple.
Companies choose the nonprofit they want to support and link a business credit card. From that point forward, every purchase made on that card generates a small donation automatically.
It takes less than a minute to get started.
Link your company card and support a nonprofit today.